March 10th, 2010

Are You Driving People Away From Your Website? Part Deux
by Todd Smith

iStock_000010467199SmallWell, here is part deux as promised. Social Media is moving so fast through our industry that dealerships seem to be trying anything and everything to make sense of it. There are more opinions than facts and even more dark corners that have yet to be...

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March 3rd, 2010

Are You Driving People Away From Your Website?
by Todd Smith

social-media-waste-of-timeAfter spending all of February visiting and analyzing dealership websites, one thing stuck with me that has raised a large concern. In my understanding of being successful online driving traffic to the website is just the first step....

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February 24th, 2010

Leave it all on the playing field
by Todd Smith

Today I wanted to share with you one of the most powerful words that is necessary to be successful in automotive Internet sales. The word is “effort” it is defined in Webster’s as “hard work” or “the total work done to achieve a particular end.” I know this word may not mean too...

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January 28th, 2010

New ActivEngage Program Helps Toyota Dealers by Providing Consumers Recall Information and Communication on Auto Dealer Websites
by Todd Smith

Orlando, Florida, January 28, 2010— ActivEngage, the automotive industry’s premium dealer chat software with business intelligence, today announced the launch of a unique program to help Toyota dealers communicate recall information to customers on dealership websites via live chat.  ActivEngage proactively compiled all relevant recall information and details, including information from their Toyota dealers....

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