THE TIP OF AN ICEBERG WON’T SINK YOUR SHIP. IT IS WHAT LIES UNDER THE SURFACE
by Todd Smith
A story of two seemingly similar companies…
The first company is run by good people who have a decent product at a reasonable price. Their focus is dealerships that are looking to get online and chatting for a low price. The chatters...
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Dont Over Simplify Automotive Dealership Instant Messaging
by Todd Smith
I recently came across a blog post talking about why dealerships shouldn’t outsource dealer chat conversations. It went on to say that chats are exactly the same as telephone...
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Leverage Live Presence Technology to Personalize Each Chat Conversation
by Todd Smith
As dealership websites become more advanced and complex with rich media features, it has become critical to offer website shoppers a way to instantly...
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3 Reasons You’re Failing Your Shopper With Dealer Chat
by Todd Smith
Don’t get me wrong, I am the world’s biggest cheerleader for using dealer live chat to sell more cars. The problem is that I find more people doing it wrong than right these days, and my goal is to train the automotive universe how to get it right every single time. Again, don’t get me wrong,...
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8 Steps to Convert Dealership Website Chats to Leads
by Todd Smith
At ActivEngage we handle well over 100,000 chat conversations per month for automotive dealerships across the nation. Using this wealth of knowledge from our interactions with automotive...
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