August 18th, 2009

Most dealerships use a CRM application in one form or another (some better than others).   Everyone is trying to track their prospects and customers a little more closely because honestly, there are currently fewer of them.  I think most dealerships are now looking into their DMS to mine previous shoppers in hopes of future...

August 5th, 2009

As dealerships continue to spend more money with Google to drive traffic to their websites, it becomes increasingly important to make sure a positive ROI can be achieved. ActivEngage understands this and has worked hard to develop a way to help dealerships monetize their automotive SEM marketing with Google, while integrating it with...