Meet & Greet- You have four seconds to make a great first impression with you shopper. Yep that is it! Research shows that a person makes up their mind about another individual within 4 seconds of meeting them. Make your approach and greeting powerful.
Your Elevator Pitch- Within 30 seconds you need to be able to explain why the shopper should do business with you and your dealership. It has to be powerful and poignant. Show the shopper the benefits that you can bring to the shopper. This pitch needs to be centered around helping the shopper fulfill their needs.
RTDB- Ready To Do Business is essential to closing deals. Being prepared is so important yet half the time we are scrambling around without a pen, nothing to write on, no inventory sheets etc. Get into the game be prepared and get ready your next sale is right around the corner.
Product Demonstrations- Deliver a walk around that is unforgettable and make the actual test drive just a bonus. Take the time and present the vehicle or vehicles like they are one of a kind. Point out little known facts about the vehicle that shoppers might not have known and involve them in exploring the vehicle with you and always highlight superior features and how they will benefit the shopper in their daily life.
That’s four quick tips recapped for you. Have a great week selling cars and remember.
“Whatever your mind can conceive it can achieve.”
Napoleon Hill
Todd Smith is the co-founder and President of ActivEngage, Inc. He has spent the last 18 years working in the automotive industry
and has a keen understanding of the automotive retailing landscape. Todd's passion is the application of technology in the retail
automotive environment. To learn more about Todd Smith...
